We help ambitious teams and investors get clearer on what’s working, what isn’t, and where to go next. All through thoughtful, people-first data enablement.
Data should help you learn, not slow you down.
Startups grow fast. Scaleups get complex. Investors want confidence. But data and technical debt, and unclear systems often get in the way.
That’s where we come in. Decide With Data is led by Paul Monk, an experienced tech leader who’s helped some of the most exciting companies turn noise into clarity.
We won’t hit you with hype or jargon. Just sharp thinking, lean systems, and the confidence to move forward, based on what your tech and data actually says.
We begin by understanding your needs and goals, gathering insights through consultations to craft an approach aligned with your vision.
We turn insights into stunning, functional results to get the maximal impact in the minimal amount of time.
Finally, we execute and launch your transformation, providing ongoing support and optimisation for lasting success.
We help you set up the right tracking, make sense of your product and growth metrics, and build a system your whole team can trust. So when it’s time to raise, scale, or pivot; you’re not guessing.
We’ll meet you where you are, and build from there.
You don’t need a massive data stack or team, you need to know what’s working. We’ll help you build the right foundations so your team can learn and execute fast with impact.
Things are flying, but also breaking. We’ll simplify the complexity, connect your systems, and make sure your data’s working for you, not against you.
Back great teams with clear eyes. We help you understand technical risks, find hidden value, and support your portfolio with clarity and structure.
We work directly with founders and teams to bring product-minded, tech-savvy leadership into your corner. Whether you need help scaling systems or just want someone who’s seen it all before.
We’ll help you avoid over-engineering and focus on systems that grow with you. Keeping things clear, connected, and genuinely useful.
We work with VC teams and operators to surface what’s working, what’s risky, and what to fix fast. Insightful, respectful, and never over-complicated.
“We brought Paul on as interim Head of Data for a six-month project to establish a solid foundation for our data stack and team, and he exceeded all expectations.
Paul quickly integrated with our team and set clear, actionable priorities that elevated our data function. His methodical approach to hiring was impressive, crafting playbooks, competency matrices, and interview assessments that have proven invaluable. The two hires he made have been outstanding, seamlessly passing through their probationary periods.
Paul's extensive experience from start-ups to scale-ups helped us strategically plan the next stages of our data function’s growth. His strong technical skills allowed him to contribute directly, taking on a significant amount of individual work as well.
Above all, Paul was a pleasure to work with — reliable, dedicated, and deeply invested in delivering high-quality results. I highly recommend him to anyone looking to elevate their data operations.”
Oliver Knight
Chief Operating Officer & Co-Founder
Sam Jones
Engineering Director
